About Us

About Our Owner: 

Owned and managed by the 16 year old founder, Caleb Noland. Caleb has a passion to help others and to inspire others to keep going in their lives and to keep working hard for their dreams. His father has a huge impact on his life and inspires Caleb every day to keep going and keep working hard. Caleb. always has been interested in clothing ever since he was a child. He decided to make Wake Up as a way for him to create his own clothing whilst inspiring others to keep going in their lives through his brand. Caleb's hope with the brand is to hopefully have an inspirational impact on those who buy from the brand.

The Wake Up Mission:

Our company wants to provide everyone with high quality clothing and products. Our mission with WAKE UP, is to inspire everyone who purchases a product from us, to live everyday to the maximum. With our motivational design we hope that you are positively inspired to live up to the best version of yourself everyday. Our modo "DONT WASTE THE DAY” is to inspire others to keep on going everyday and to stop wasting time on useless things and to use that time to chase their dreams.